Our Company

What we do at Wellington Global

We provide upcoming brands with the specialized branding support they need to achieve their full potential in travel retail. We ensure that your brand adopts the right approach – including engagement, branding and brand image positioning, product penetration strategy, packaging and crew buy-in as part of the total go to market solution. We will fully manage your brand and portfolio to make your Travel Retail business a success.

Our commitment to you

With specialist skills across multiple product categories – including Jewellery, Skin Care and Luxury Goods – our mission is to provide professional branding and go-to-market solutions for upcoming brands and drive your Travel Retail performance.

Travel Retail Business Framework (value creation cycle)

Our Clients

With over 20 years experience, we have built up a strong distribution network and solid relationship with approximately 35 airlines & 130 duty free shops around the world.

Our Brands

Travel Retail Strategic Values

At Wellington Global we can demonstrate to you the strategic values of participating in the Travel Retail channel
Huge brand exposure and awareness.From small regional brands seeking to enter the market to major global brands seeking to expand their market share, Travel Retail offers extraordinary opportunities – but it is also a specialist channel that needs a precise approach. The passenger number of a medium sized airport is around 100 million a year which means the Travel Retail market is an effective platform to seed your brands image and grow global brand awareness.

Stable and growing market. Travel Retail, which represents all products sold in the travel distribution channel (airports, airlines, ferries, cruises, downtown duty-free shops, etc.), plays an essential role as it is a dynamic market which is immune from many global economic storms including the Global Financial Crisis.

Taps into growing economies. In recent years, booming international travel — originating especially from China, Russia, India and Brazil — has propelled Travel Retail from a relatively small sideline business to a highly lucrative and critical component of a successful brand strategy.